What is it?
A set of advertising technologies that increase revenue from the same ad space by responding to user’s behavior.
A set of advertising technologies that increase revenue from the same ad space by responding to user’s behavior.
Patent-pending ViewClue™ solutions combine 2 components:
- detection of user-generated “clues” to control what and when to display
- new ways to prominently show advertisements without obscuring or displacing publisher's content.
Ad browsing
How does it work?
We detect when user is no longer interested in the current advertisement and replace it with the next one from the publisher's list.
We detect when user is no longer interested in the current advertisement and replace it with the next one from the publisher's list.
It’s not a time-based auto reload: each advertisement is displayed until there is a signal that user saw it and wants a replacement. At the same time, user doesn’t have to perform a “high-commitment” action such as a click: it’s very easy to flip from one advertisement to the next.
Our tests show that user-driven ad browsing increases both site revenue and impact of each impression:
- better recall of both replaced and newly loaded advertisements
- better click-through rate per site visit.
